Recent Projects
Take a look at my most recent projects, showcasing how I leverage full stack expertise to create robust, future proof and end-to-end web applications.
SearchAtlas
A SEO and marketing platform built around OTTO, which audits your site, writes and deploys optimizations, and keeps running without you babysitting it. I worked on onboarding that gets new users from signup to their first automation running.
SEO That Actually Executes
SearchAtlas sits on top of a 72+ tool suite covering on-page, technical, local, and off-page SEO. The real differentiator is OTTO SEO. Install one pixel, feed it your brand context, and it starts pushing live changes to your site through any CMS. No developer needed. My contribution was the onboarding pipeline: an MCP and LangChain flow that walked users through setup, surfaced the right automation pathways early, and cut drop-off during trial.
OTTO SEO won Best AI Search Software at the Global Search Awards 2025, beating Semrush and Ahrefs. The onboarding system I built is what gets users to that first 'aha' moment with the product.
Waltz AI
A marketing platform where you describe what you want and it builds landing pages, full websites, email campaigns, and images. It also has a built-in CRM and analytics layer so everything you create is connected to how it's actually performing.
Text to Website, End to End
Waltz AI lets you skip the drag-and-drop and just type. One prompt generates a full multi-page site with structured sections, then you customize from there. The platform ties your designs directly into a CRM pipeline and tracks behavior (heatmaps, drop-offs, open rates) so you're not just building things, you're watching them work. I worked on the website generation feature and helped connect the design output pipeline to the analytics backend.
The hardest part wasn't the generation. It was making the generated output feel like something a human actually designed, not a template spat out by a model.
Socialmize
A social media tool for content creation, scheduling, and optimization. You feed it your brand context and it handles the content calendar side of things: drafts, schedules, and tracks what's working.
Content Scheduling for Social Teams
Socialmize is aimed at teams and creators who don't want to spend half their week writing captions. It generates platform-specific content from prompts, manages scheduling across channels, and gives you performance data to refine what you post next. I built out parts of the backend content pipeline and the scheduling infrastructure.
Built on Lovable under the hood for the frontend scaffolding. The real work was making generated content not sound like it was written by a bot.
Apporto
A cloud desktop platform, basically a full virtual computer running in your browser. Used mainly in education and enterprise for virtual labs, remote work, and secure exam environments. No installs, no hardware requirements, just open a tab and you're in.
Browser-Based Virtual Desktops for Education and Enterprise
Apporto delivers full desktop environments through a browser, which sounds simple until you're dealing with the infrastructure behind it. The platform covers virtual computer labs, cybersecurity sandboxes, zero-trust desktops, and education tools like CoTutor and PowerGrader. I worked on microservices architecture and Kafka-based event streaming as part of their backend engineering team, mostly focused on reliability and throughput at scale.
Jumping into Kafka and pub/sub from scratch on a production system was a steep ramp. Worth it though. The architecture patterns I picked up here changed how I think about distributed systems.
Zappy Health
A telehealth platform focused on weight loss and longevity. Patients can get GLP-1 prescriptions (Semaglutide, Tirzepatide, Wegovy, Zepbound), connect with providers online, and manage their treatment plan without setting foot in a clinic.
Online Weight Loss and Telehealth Care
Zappy Health handles the full patient journey digitally, from intake and provider matching to prescription fulfillment and ongoing check-ins. They offer structured programs around GLP-1 medications, anti-aging stacks, and strength/recovery protocols, all accessible through a web portal. I worked on the patient-facing application and some of the backend integrations connecting the booking system to provider workflows.
Healthcare apps have a different kind of pressure than typical SaaS. The margin for broken flows is basically zero when someone's managing their medication schedule through it.
Native Metrics
An independent content network running 50+ sites across entertainment, lifestyle, finance, health, and tech. The pitch is basically: real stories from human writers, paired with a monetization engine that keeps tuning performance and ad revenue in real time, so the content actually earns instead of just sitting there.
Content Network Operations and Monetization
Native Metrics is built around three things: a network of 50+ editorial sites, writers producing content across major verticals, and a monetization engine that continuously optimizes ad performance and revenue at scale. They work with publishers, brands, and agencies looking to scale smarter rather than just louder.
Money/media clients think in a different currency than SaaS clients, page speed, ad density, and content velocity are all pulling against each other, so a technical fix that helps one usually costs you on another.
